A Digital Product Designer with experience in
UX Design, UI Design, and Web Design
ELight App
Type
Independent work
Hackaton
Lenght
24 hours
Role
UX Research
UX Design
UI Design
Platform
Mobile App
Problem Space
A 24-hour collaborative tech sprint challenging BrainStation students to create digital solutions for London’s tech-driven future, we were tasked to design a digital product adhering to the following problem space and HMW question:
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Most of the world’s energy, used for electricity, transportation, and cooking, comes from non-renewable sources such as fossil fuels, coal and natural gas. These energy sources have an impact on our environment, including air and water pollution, wildlife and habitat loss,
damage to public health, and global warming emissions.
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How might we develop a digital solution (or use technology) to support eco-friendly systems and have a greater societal impact in clean energy?
Secondary Research
1 g of CO2
10 minutes of watching cute cats videos on Youtube
1.2 kg of CO2
Using Gmail for a year
As much CO2 as the entire Belgium
Yearly emissions accounted by video streaming porn
414 kg of CO2
What each of us consume each year digitally
3.7% of global pollution
Digital pollution is equal to that produced by the airline industry
How Might We help users to reduce their digital pollution and encourage them to use the web mindfully of their carbon footprint?
Persona
Key opportunities
01
Simple actions can make a big difference
Like tweeting or texting instead of sending long emails, or sharing a Google drive link instead of attaching a file. Showing the user alternative ways to do the same things can be beneficial.
03
Creating a circular reward system
Rewarding users can make them happier to use our product. If the rewards are eco-friendly we can create a circular system that improves the carbon footprint of those users even more.
02
Being mindful of visited websites
Each website is different, and some are heavier than others. Showing users which are bad can improve their awareness.
04
Setting goals
Setting goals keeps users engaged and makes them improve their digital carbon footprint.
Wireframes
High-fidelity prototype
The final product is a solution that can help users be mindful about visited websites, provides them with tips about actions that could be beneficial, points out differences between one website and the other, and that can help them set footprint goals while promoting a circular rewarding system.
Key takeaways & next steps
Navigating the challenge of delivering a final product within the constraints of 24 hours was an unprecedented experience, particularly with teammates I haven't worked with before.
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What emerged as amazing was the rapid cohesion we achieved under pressure. We not only adapted to each other's strengths and weaknesses, but also successfully completed a complex task within a single day.
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This sprint-style collaboration unveiled the potential for improvement and refinement in our product. As a UX Designer, the prospect of delving deeper into user testing and incorporating enhancements to elevate the user experience is something exciting that I hope to achieve in the future.
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Imagining a collaborative future with the team, free from the time constraints of the initial sprint, sparks excitement — an opportunity to revisit, iterate, and refine our creation for a more polished and user-centric outcome.